| Through integrated marketing
strategies, the Arts league promotes the works of the artists and
African American cultural arts programs an partnership to heighten
awareness, develop audiences and gain community support.
Cooperative marketing and promotion raises awareness of artists we
support and positions the Arts League locally, regionally, and
nationally as one of the leading arts organizations in the country.
Promoting the cultural arts is the
catalyst for the Arts League to:
- Reinforce the organization's mission
and vision
- Showcase unique partnerships and
collaborations
- Develop cross-cultural audiences
- Build community awareness of emerging
and renowned artists, musicians, writers, and organizations
- Cultivate and strengthen local,
regional, and national awareness of the African American cultural
arts scene
- Emphasize community outreach support
Building on the Arts League's commitment
to "community ownership" of the arts, promoting programs,
collaborations and partnerships are opportunities to:
- Retain Audiences
- Build new diverse audiences
- Engage audiences
- Develop programming strategies that
interest diverse audiences
- Utilize and support arts facilities and
venues
- Design joint marketing collaborations
with other organizations
Through concerts, theatrical performances,
lectures, dance, poetry, music, art exhibits, workshops and master
classes, the Arts League focuses on promoting multi-disciplinary arts
and the contributions of African and African Americans to the cultural
development of the United States. Promoting the arts strengthens
our collective ties to the community and preserves the African American
cultural arts legacy.
"The Charles H. Wright Museum of African
American History and The Arts League of Michigan have experienced
immense success in a joint collaboration designed to increase our
ability to link our cultural services to faith-based
organizations. This archival collaboration reinforced the Arts
League's commitment to nurture a new generation of art participants and
supporters. The Museum respects the level of active community
involvement provided by the Arts League of Michigan and shares in its
exuberance to foster comprehensive family oriented cultural programs for
everyone"
Christy
S. Coleman, President
Charles
H. Wright Museum of African American History
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